Project

Fin Land Tacos Truck

Branding, Web

Fin Land is a food truck in Tulum that serves tacos with daily catch seafood. The identity focuses on freshness. A triangle and a semicircle forms the logomark, it can be seen as a fish or a taco and tortilla chip.

The logotype is handdrawn in relation to traditional Mexican street typography. The topographic lines represent an adventurous spirit

as the owner would travel far for the best ingredients.

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